Medlab ME Experience 2022

This was the first exhibition since the pandemic began and pleasingly the number of the visitors attending was similar to that of previous years. Our booth was part of the German pavilion and we were delighted to show one of our new analyzers - the Aquarius 5retic which is currently under development. We received a lot of positive feedback on our A380 and Abacus 5 analyzers and were pleased to learn that our company is well known in the region, reflecting the fact that we have been operating and selling our products in Asia and the Middle East for almost 30 years.

We had a number of successful meetings with many of our major partners such as AGBL, TechnoOrbits, Yood, Tata etc…, however, it was disappointing to hear the frustration that the global supply chain problems were having.

We believe that trust is a key factor in building a strong partnership and this exhibition proved to be the ideal opportunity for us to cement and nurture our business relations. Mr Amr Mohammed Ismail, our new Middle East sales director, also had his first opportunity to meet existing and potential partners.

Our competitors exhibited at the event, so positioning and market research were also important factors for our presence at this important event.

This year we will be attending two more large medical shows, which are the AACC in Chicago in July and Medica in Düsseldorf in November where we will have joint booths with STRATEC SE and STRATEC Consumables.